Etsy is moving to the cloud and has picked Google as its primary provider.
The do-it-yourself online marketplace said Thursday it agreed to a five-year deal with Google aimed at helping the website target customers and grow its core business.
Etsy has already started migrating some of its applications and training employees on Google’s platform. The cloud migration is expected to take two years, but when complete Google will play a key role to “power Etsy’s global services.”
“Moving to Google Cloud Platform is a transformational change for Etsy. We believe that it positions us well for growth by allowing us to focus on strategic initiatives, enhance site performance, and improve engineering efficiency. Google’s infrastructure also enables us to better prioritize technologies like machine learning to personalize the user experience on Etsy,” Mike Fisher, Etsy’s chief technology officer said in a statement. “With Google Cloud Platform we can focus on what matters most — continuing to build Etsy into the best marketplace for our buyers and sellers.”
The deal with Google represents the first time Etsy first move to the cloud, as the company had previously relied on its own IT infrastructure since its founding in 2005.
Looking to cut costs and lessen its dependence on in-house IT, the company spent the last several months testing different cloud providers.
But Etsy said it ultimately chose Google “because it brings to the table a shared engineering culture, superior infrastructure, and sophistication in areas such as machine learning and big data.”
Machine learning is going to a focus for Etsy as it works to improve how to create more personalized experiences for customers.