Google has acquired a company that will help it better manage enterprise cloud customer implementation, a move analysts say will help the tech giant compete against Microsoft and Amazon in the cutthroat cloud market.
Financial terms of the deal between Google and identity management firm Bitium were not immediately disclosed.
Founded in 2012, Bitium gives companies the ability to manage access to web-based applications including Google Apps and Office 365, as well as social networks, collaboration and marketing tools from one place.
The company specializes in allowing enterprises to give employees the same login for multiple cloud applications, a tool known as single sign-on. Bitium’s products are designed to improve security by making sure employees only have to remember one password to manage cloud-based applications, while also offering more flexible access management options.
The acquisition, announced in a blog post this week, put Google in position to enhance its cloud security tools for enterprise customers, specifically with its identity services.
Microsoft already offers a cloud-based identity management program, so Google’s acquisition could be key in helping the company vie against Microsoft and Amazon from a security perspective.
“With the acquisition of Bitium, Google Cloud will gain capabilities to help us deliver on our Cloud Identity vision. Our enterprise customers want a comprehensive solution for identity and access management and SSO that works across their modern cloud and mobile environments,” said Karthik Lakshminarayanan, Google’s director of product management of G Suite and Cloud Identity. “Bitium helps us deliver a broad portfolio of app integrations for provisioning and SSO that complements our best in class device management capabilities in the enterprise. As we add Bitium’s capabilities, we’ll continue to work closely with our vibrant ecosystem of identity partners so that customers are able to choose the best solutions to meet their needs.”